Pump provides a group buying solution that allows SMEs to purchase cloud capacity collectively, which can lead to savings of up to 60% on their cloud bills. By organizing SMEs into groups, Pump enables them to access cheaper rates typically reserved for larger organizations that can commit to buying significant amounts of capacity in advance.

Pump has launched PumpGPT, an AI-enabled tool that helps customers understand their cloud spending by allowing them to interrogate AWS's processes and systems. This tool is designed to provide insights into where money is being spent on cloud services, addressing a common challenge for finance managers in tracking expenses across various functions.

By using Pump, SMEs can benefit from wholesale pricing on cloud capacity, which they would not be able to access individually due to their smaller purchasing power. Additionally, Pump does not charge a fee for its service; instead, it takes a portion of the savings achieved, ensuring that customers still see significant reductions in their cloud costs.