Businesses can enhance their existing products by integrating metaverse and web3 technologies. For instance, companies can look at how gaming platforms like Fortnite have transformed from simple games to immersive metaverse experiences. By adding features such as augmented reality (AR) capabilities, businesses can make their offerings more engaging and relevant to the evolving digital landscape.

Digital-only products are gaining traction as consumers are willing to spend on virtual items. For example, Fortnite players frequently purchase in-game items, demonstrating that these digital products hold real value. Companies can explore similar avenues, like creating unique digital assets or experiences that resonate with their audience, thereby tapping into new revenue streams.

Hybrid products blend digital and physical aspects to enhance user experience. For example, Merge EDU has developed digital teaching aids that allow students to interact with 3D objects, enriching their learning experience. Additionally, tokenization of physical products, such as selling collectible NFTs tied to physical items, allows for innovative ownership models and can attract a broader customer base.