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Is a Return to Office a Return to Creativity?
In the aftermath of Covid-19, many professionals, including researchers, have transitioned to hybrid work. A concern arising from this trend is the perceived cost to creativity. To test the validity of the perception, the Microsoft Research team interviewed 24 researchers at different levels of seniority across various disciplines and research labs about their hybrid work habits and inspirations for creativity. The report — "Is a Return to the Office a Return to Creativity? — highlights findings. Download the report for an understanding of how hybrid work is turning long-held beliefs about creativity and productivity on their head.
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Contrary to the common belief that in-person collaboration boosts creativity, our findings suggest that the flexibility offered by hybrid work is a significant catalyst for creativity. Researchers benefit from a combination of focused individual work and carefully managed co-present interactions, which allows for deeper problem-oriented discussions rather than traditional brainstorming sessions.
Value of Watercooler Conversations
While watercooler conversations are appreciated for fostering collegiality, they are generally viewed as less impactful on creativity. Our research indicates that structured discussions and the freedom to choose work locations play a more crucial role in enhancing creative outputs.
Scheduling for Hybrid Work
Organizations should rethink their scheduling strategies beyond a simple weekly cadence. It's important to consider factors such as the nature of tasks, the effectiveness of in-person meetings, and individual preferences for social interaction. A flexible approach that accommodates diverse needs can enhance both productivity and creativity in a hybrid work environment.
Is a Return to Office a Return to Creativity?
published by Reliance Infosystems
Reliance Infosystems Group is a Microsoft Advanced Specialization Partner with Solutions Partner designations in Modern Work, Digital & App Innovation, Infrastructure and Data and AI. The group is championing business transformation for major verticals Across MEA, UK, US and Canada. We are focused on helping enterprise and midsize businesses transform their core operations to become agile, scalable and simplified by leveraging the expansive technology innovations, speed, reduced cost and unparallel flexibility resident in Microsoft Cloud. Our future-geared approach to Microsoft Cloud practices won us both the 2017, 2021 and currently 2024 Microsoft Partner of the Year for Nigeria and Botswana
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